Meetings Group Media Kit Information
The Meetings Group Provides You With
Power to Choose Your Customer
Advertisers Benefit from Segmented Circulation
Some advertisers think that all meetings and incentives magazines deliver the same readers. Not so!
Circulation/cost analysis is an essential part of determining any media plan. And in today's economy deciding which publications reach the right decision makers the right way is more important than ever.
Unlike the expensive broad-reach meeting planning publications, each Meetings Group magazine singles out and targets a unique segment of the meetings market - association, corporate, insurance/financial services, medical or religious. As a result, each delivers a high concentration of meetings decision makers in your target audience.
Your expenditure is more cost-effective, and you have the opportunity to custom-tailor your selling message for maximum impact.
Advertisers Benefit from Segmented Editorial
In addition to providing targeted circulation, each Meetings Group publication concentrates 100% of its editorial on a particular segment of the market - delivering more focused, more valuable product for readers. Our editorial staff has more meeting industry experience than all other meeting planning magazines combined.
Focused circulation by segment eliminates waste. Better readership means better visibility for your advertising.
