Every few years, American technology companies look around and ask themselves, “What business are we in?” This ordinarily happens right around the time profits take a dive and the CEO starts saying, “We're too fat” at every meeting. Whatever business a tech company is in, it is certainly not the event logistics business. Any 25-year-old consultant knows that. And so, the meeting departments get the ax, and the business is outsourced. While alleged experts in the meetings field point to this ...

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