Corporate Events: On the Way Back

In a recent survey by CMI's sister magazine Special Events, 80 percent of in-house corporate event pros predicted that their companies' spending on events in 2004 would be on par with or better than 2003 spending. One-third of respondents said that spending would be up next year.

When asked how many events (including galas, recognition dinners, company picnics, etc.) their organizations stage annually, 39 percent said six to 19 events — a healthy number. The second-highest percentage, 28 percent, plan between one and five events a year. Almost 18 percent plan between 20 and 49 events annually.

A surprising 24 percent of respondents said they would stage more events next year than this year, while 68 percent said the number would remain the same. When asked if their company's spending on corporate special events in 2003 increased, decreased, or stayed constant with last year's levels, 28 percent said it had remained the same. But the majority (32 percent) said it had increased, in most cases by 1 percent to 5 percent.

How will the number of events you stage in 2004 compare with 2003?
More 24%
The Same 68%
Fewer 8%

When asked what their organizations' approximate expenditures on corporate special events will be in 2003 (including catering, AV, staging, entertainment, DMCs, planner's fees, venue costs, etc.), 26 percent came in under $100,000; 22 percent between $101,000 and $250,000; 12 percent between $251,000 and half a million; and 12 percent between half a million and a million dollars.

A total of 1,235 Special Events subscribers categorized as “in-house event planners” participated in the survey, which had a response rate of 14.1 percent.

RSS Share

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Search 125,000+ Venues

Search Meeting Space

Find Event Venues with Cvent

The Meeting Planning Blog

Face2Face Latest Posts

Sign Up for Our Free E-Newsletters



Meetings Collaborative

Rate your experience with meeting venues and suppliers.

Facility / Hotel

 
Powered by: Meetings Collaborative
Aega Awards

Latest Webinar

Beyond Marketing: What Else Social Media Can Do for Your Meetings
Thursday, May 24 | 2-3 p.m. EST

Most associations know that online social networks can be handy tools to spread the word about their meetings and events. But social media can do so much more than market. Our social media expert will uncover ways you can leverage social media to discover the educational content your members are craving, engage and energize your community, build relationships, and even simplify your meeting processes. Register Now!

VIEW ALL ARCHIVED WEBINARS

Recent Comments

Powered by Disqus

Back to Top

Explore Our Newsletters


Meeting Planner Survival Guide

Whether you're a novice planner or a veteran, this compilation of must-read articles is your meeting planning resource.

Must-See Meeting Files

Visit the MeetingsNet expert-advice site, where we’ve got top meeting pros on camera answering a variety of your questions as well as a collection of educational—and sometimes offbeat—editors’ pick lists — from the top tech tools to the best books for meeting professionals.

Suppliers/
Facilities/CVBs

MeetingsNet makes it easy to find the CVBs, tourist boards, and facilities you need for your next meeting.

Deal Finder

Special offers brought to you by MeetingsNet.

Find A Job

Targeted to all aspects of the hospitality and special events industry.

SMM PORTAL

Your source for Strategic Meetings Management info and intelligence

Facebook   Twitter   LinkedIn   RSS Feed

Inside Current Issue

May 2012 CMI

May 2012 FIM

April 2012

April 2012 RCM

April 2012

April 2012 AM

MM March 2012

March/April 2012 MM

Browse Back Issues