Convincing attendees to fill out your meeting evaluation forms is always a chore, but have you considered a nice, juicy carrot? MHA Communications, a prepaid phone card marketer based in Highland Park, Ill., has created a survey incentive that's hard to resist. Attendees receive a phone card good for, let's say, 20 minutes of free phone time that is activated if they respond to a prerecorded survey. Users answer the survey questions by pressing the touch-tone buttons on the phone or, if the ...

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