What if IBM held a meeting and nobody came? What if that was the plan? IBM Public Sector, the sales and marketing organization within IBM that focuses on government, education, and health care customers, radically changed its sales conference strategy this year. Instead of hosting several face-to-face kickoff meetings, the division brought employees and business partners together for one big online event--e.forum2000. While many companies are dabbling in virtual meetings for training and ...

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