I mark Communications cancelled three tech shows planned for the days after September 11. Within a few weeks, the events had new dates in October and expected about 90 percent participation from the original exhibitors. How did Imark keep its show floor intact? Innovative thinking and a bunch of cash. According to Executive Vice President and COO Brad Jersey, Imark is spending $200,000 to $250,000 to pay the facility and decorator bills for exhibitors who stay with The Massachusetts ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to IMARK PICKS UP THE DECORATOR TAB, you'll get exclusive access to a large archive of premium content.

Already registered? here.