Just because the incentive house you've hired has a great track record doesn't mean your arrangement will be a success. The partnership will succeed or fail depending on the communication channels you establish early on. Here are some ways to set the tone: Define Your Involvement Don't assume the vendor knows how you want to work together. While incentive houses can be flexible, they can't read your mind. You need to define your level of involvement up front. If incentives are a small part ...

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