Las Vegas-based GES Exposition Services and Melville Exhibition Services of London will be sharing their sales and service personnel, client services technologies, and other resources in a new strategic partnership, announced in mid-July.

GES, which provides production support for Comdex, Consumer Electronics Show, General Motors' dealer events, and other high-profile meetings, will market Melville's reservation systems in North America. GES will share its proprietary Internet and exhibition venue technologies to bring Melville customer services to a higher standard. Both expect the alliance to allow seamless service for clients with North American and European shows.