From the initial invitation to the post-event thank you, every communication with your audience should be viewed as a marketing event. Every communication between a planner and attendees should be viewed, at least in part, as a marketing event. Even basic communications are important opportunities to build relationships and to add value. From a marketing perspective, e-mail is an efficient, effective way to communicate. It allows planners to test different messages, create links back to ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Six Essential Marketing E-Mails, you'll get exclusive access to a large archive of premium content.

Already registered? here.