Viral marketing is much like the Tupperware parties of yesteryear, but with an Internet edge. Viral marketing, the digital form of word-of-mouth advertising, has quickly become a staple in the branding efforts of organizations large and small, from neighborhood restaurants to popular TV shows such as “The West Wing.” For savvy meeting marketers, it's a tool that can be quick, easy, and cost-effective. In short, viral marketing empowers loyal customers and members to spread your marketing ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Spread the e-Marketing Virus, you'll also gain access to exclusive premium content.

Already registered? here.