When members of the Computer Event Marketing Association gathered at the annual Summit meeting in July, President Marilyn Kroner brought the association's “BAG” — its Big Audacious Goal — to the podium. “We want to be the definitive resource for event marketing professionals within the IT industry,” said Kroner, marketing communications manager for Benchmark Storage Innovations Inc., Boulder, Colo. To that end, she reported on several CEMA moves, including improvements to its Web site ...

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