The meetings industry spent $120 billion on professional speakers in 1999, according to The National Speakers Association. Why? Because quality speakers can raise the level of a meeting. They can make connections, offer perspective, motivate, and amuse. They can bring an audience to its feet. The good ones do extensive work with companies before they step into the spotlight so that they know their audience, they know the meeting's goals, and they know what company executives want their ...

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