Among the challenges facing event marketing professionals are creating, motivating, and retaining teams. Teams are the catalysts for producing stellar results, pushing the envelope of creativity and efficiency, and generating a measurable return on investment. These challenges are the foundation for this year's Summit, “Team CEMA: Ahead of the Curve.”

CEMA Summit is the single most important event for marketing communication and event professionals in the IT Industry. July 8 to 11 could easily be the most educational three days you spend this year!

At Summit 2001, you'll gain insight and new ideas from professionals such as Douglas L. Ducate, CEM, CMP, president and CEO of the Center for Exhibition Industry Research, and Aaron Goldberg, vice president and principal analyst for Ziff Davis Media Inc. Expect a wealth of information from our lineup of sessions and case studies on hot topics, including “Creating the Right Brand for Your Private Event,” “New Media Marketing Communication Tools,” “Leveraging Events with PR,” and “Online Tools to Measure ROI.” Registrants can also look forward to the observations of Dick Lyles, PhD, chief opportunity officer of The Ken Blanchard Cos. Lyles will talk with CEMA about networking human energy in ways that create synergy and bottom line results.

If you are new to the industry or could use a refresher course, don't miss “Jumpstart to Event Marketing.” CEMA Summit 2001 will kick off with this popular workshop addressing the basic practices of event marketing. Sharpen your skills through case studies and group exercises, and learn how to use event marketing as part of an integrated marketing campaign, a vehicle for building brand awareness, and a strategic component in your company's business plan.

When packing for Summit 2001, don't forget your sneakers and appetite. Nestled on 250 acres at the base of Camelback Mountain, The Phoenician features award-winning cuisine, a 27-hole championship golf course, and the world-famous Centre for Well-Being.

Join Our Team at CEMA Summit 2001

The Phoenician, Scottsdale, Ariz.

July 8-11, 2001

Register at www.cemaonline.com

Register Early!

Your CEMA Summit 2001 brochure should arrive in a few weeks. Spaces fill up fast, so be sure to register quickly and take advantage of the May 31 early registration discount. Questions? Contact CEMA at (978) 579-2022.