TREND LINES

Is there a place left for in-house logistics planners? Not at Nortel Networks. In fact, “The only events people at Nortel are vendor managers. There aren't any logistics planners here anymore,” says Caroline Pund, the company's senior manager, marketing events, who talked to TM earlier this year just as the company was rolling out a new online meeting consolidation system.

The Nortel article, written by Editor-at-Large David Erickson, provides an inside look at the strategy and technology behind the system. And as I read about Nortel's potential for cost savings and consistent messaging, it felt as if I were looking into a crystal ball. Online administration and outsourced logistics: Is this the future of meeting management? Judge for yourself by turning to page 26.

Outsourcing was among the trends cited by panelists at Meeting Professionals International's recent educational conference. I read with interest our reporter's account of a session that chronicled industry changes as a result of terrorism and the down economy and couldn't help but be pleased. (See story, page 14.) Of the nine trends cited, this issue deals with four of them directly. In addition to an increase in outsourcing, the MPI panelists saw the following trends:

  • More electronic marketing to boost attendance

    Check out our story on POPstick (page 119), a company that creates personalized, interactive e-invitations that can be tracked and monitored. Wyndham is winning kudos for its e-marketing effectiveness, and it's a story worth watching (page 157), as the chain soon plans to roll out an online meeting planner profiling system.

  • Increased use of virtual meeting tools

    In our Meeting E-volution feature (page 160), technology observer Kevin McDermott walks readers through changes in four e-conferencing provider segments: webcasting and infrastructure, collaborative software, production services, and videoconferencing.

  • More patriotic content

    In our Event Planning section, we've got a list of hot speakers who address today's political and leadership challenges with a post-terrorist perspective. (See page 32.)

Of course, we've got more than that. Don't miss Jed Mandel's advice on contracts in a buyer's market, the guide to negotiating with convention centers, or the report on tech company briefing centers' experiential marketing efforts.

What's the biggest challenge in your job today? Let us know, and we'll cover it. Enjoy the issue.

RSS Share

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Search 125,000+ Venues

Search Meeting Space

Find Event Venues with Cvent

The Meeting Planning Blog

Face2Face Latest Posts

Sign Up for Our Free E-Newsletters



Meetings Collaborative

Rate your experience with meeting venues and suppliers.

Facility / Hotel

 
Powered by: Meetings Collaborative
Aega Awards

Latest Webinar

Beyond Marketing: What Else Social Media Can Do for Your Meetings
Thursday, May 24 | 2-3 p.m. EST

Most associations know that online social networks can be handy tools to spread the word about their meetings and events. But social media can do so much more than market. Our social media expert will uncover ways you can leverage social media to discover the educational content your members are craving, engage and energize your community, build relationships, and even simplify your meeting processes. Register Now!

VIEW ALL ARCHIVED WEBINARS

Recent Comments

Powered by Disqus

Back to Top

Explore Our Newsletters


Meeting Planner Survival Guide

Whether you're a novice planner or a veteran, this compilation of must-read articles is your meeting planning resource.

Must-See Meeting Files

Visit the MeetingsNet expert-advice site, where we’ve got top meeting pros on camera answering a variety of your questions as well as a collection of educational—and sometimes offbeat—editors’ pick lists — from the top tech tools to the best books for meeting professionals.

Suppliers/
Facilities/CVBs

MeetingsNet makes it easy to find the CVBs, tourist boards, and facilities you need for your next meeting.

Deal Finder

Special offers brought to you by MeetingsNet.

Find A Job

Targeted to all aspects of the hospitality and special events industry.

SMM PORTAL

Your source for Strategic Meetings Management info and intelligence

Facebook   Twitter   LinkedIn   RSS Feed

Inside Current Issue

May 2012 CMI

May 2012 FIM

April 2012

April 2012 RCM

April 2012

April 2012 AM

MM March 2012

March/April 2012 MM

Browse Back Issues