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Know your audience. Focus on content that matches your group's needs, demographics, and interests.
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Make online content compelling. The most critical element required for your virtual event's success is having interesting, engaging, educational content.
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Keep it personal. Kick off your virtual event or trade show with a welcome — from one of your officers, for example. Invite a well-known expert to deliver a keynote.
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Encourage interactivity. Integrate text chat into virtual exhibits, offer text-based Q&A after presentations, and encourage networking through professional networking tools and integration with other social media. Polls are effective, too.
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Offer prizes and incentives. Offering an incentive for attendees' time is a good way to build the registration base and to encourage full participation.
Source: Denise Persson, chief marketing officer and vice president of marketing for ON24, a virtual events solutions provider
