Attendees Make the World Go Round

There's a lot of talk about coming together to promote the value of exhibitions, conferences, and meetings to those outside our industry. There is discussion about security, why it's safe to travel, etc. I say: Yes, we need this information on public and industry Web sites. But the focus of our industry efforts should not be on expelling fear, but on promoting the value of the event to the attendee and their friends and family. I believe that the value of attending an event is pretty powerful