A new study by the Center for Exhibition Industry Research puts a price tag on the value of exhibitions. CEIR’s Cost Effectiveness of Exhibition Participation study determined that it costs about $215 to make an initial face-to-face contact with a customer at an exhibition. Included in this cost is exhibition construction, storage, exhibit space, transportation, salesperson salary, travel, and entertainment, according to the report, conducted for CEIR by the Alfred P. Sloan Foundation ...

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