Attendance numbers, demographics, qualified buyers, return on investment — it's the type of data that exhibitors want and it's what event organizers like Semicon are trying to provide through event audits. “We have a handful of very engaged exhibitors who had been skeptical of the accuracy of our visitor data and were unconvinced that trade show industry-accepted forms of validation were valid themselves,” says Gia Carunchio, senior director, global expositions at San Jose, Calif.-based ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Event Organizers Count on Audits, you'll also gain access to exclusive premium content.

Already registered? here.