Not long after he became the new executive director of the International Association of Assembly Hall Managers (IAAM) in August, John R. Zimmer, CAE, appointed a director of finance for the association--a CPA with corporate experience. "We need to run this association like a business," Zimmer says of the Irving, TXbased IAAM. Managing a nonprofit organization, Zimmer insists, does not mean "you live on a shoestring with zero budgets and no ROI. That is totally wrong. That is 100-year-old ...

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