My sense is there are 25 percent to 30 percent more people in sports events than prior to 9/11,” says Don Schumacher, executive director for the National Association of Sports Commissions in Cincinnati, Ohio. Why the surge in these types of events? Schumacher believes the growth of sports-event travel boils down to two factors. “One: The business was already growing at a very rapid pace before 9/11. And two: 9/11 drove home the importance of traveling with the family unit, doing things with ...

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