A confluence of international events and economic trends conspired to cast TS2 — The Trade Show About Trade Shows — into a three-year downward spiral that shrank the show floor by 38 percent. As the number of exhibitors dropped from 322 in 2001 to 197 in 2003, attendance trickled off by 28 percent. After much soul searching, the Chicago-based Trade Show Exhibitors Association bucked national outsourcing trends and brought show management in-house, severing a five-year relationship with ...

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