CB Wismar spent his formative years, professionally speaking, honing his skills working at some of the biggest names in the events business, including Carlson Marketing and PGI. In 2007, he joined 40-million-member AARP (once known as the American Association of Retired Persons) in Washington, D.C., as vice president of events. When he jumped the fence from vendor to client, he brought a wealth of experience in creating indelible events with him. We asked him to share his unique perspective ...

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