If there's any doubt about the growing popularity of spas among men, then consider the latest offering from the Pacific Waters Spa at the Hyatt Regency Huntington Beach Resort & Spa in Huntington Beach, Calif. A beer spa!
The Hops and Barley Double Play treatment, which started last fall at the resort, is designed exclusively for men. The treatment starts with a hops-and-barley — infused hand and foot rub followed by a scalp massage and hair nourishing remedy. The hops and barley is mixed with almond carrier oil, meaning men can enjoy a favorite barroom combination — beer and nuts — even at the spa. The session costs $85 and lasts 25 minutes.
Why hops and barley? Catherine McGrath, director of the Pacific Waters Spa, says hops have been used for centuries as a health-promoting medicine and have been known to induce a state of calmness.
This is just the first offering in a full lineup of men's treatments that will be introduced at the 20,000-square-foot spa this spring.