Mary Pat Cornett, CMP, CAE, senior director, education and meetings, American Academy of Otolaryngology, Alexandria, Va. I love the early phases of designing a meeting. At the beginning, all things are possible and the process is open, inquisitive, and creative. I like the focus on the customer and the development of goals, objectives, and outcomes. Since most meetings I've worked on are annual events, the opportunity to learn from and improve upon the previous year's event is the aspect ...

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