Sponsorship dollars for North American associations grew in 2011, but at a rate that’s below the national average, according to the IEG Sponsorship Report. Sponsorships will increase for associations again in 2012, but at a slightly lower rate than in 2011. Corporate marketers spent $532 million on association sponsorships last year, up 3.5 percent from 2010, states IEG, a Chicago-based sponsorship research and consulting company. This year, IEG projects a 3 percent increase for ...

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