Sponsorship dollars for North American associations grew in 2011, but at a rate that’s below the national average, according to the IEG Sponsorship Report. Sponsorships will increase for associations again in 2012, but at a slightly lower rate than in 2011. Corporate marketers spent $532 million on association sponsorships last year, up 3.5 percent from 2010, states IEG, a Chicago-based sponsorship research and consulting company. This year, IEG projects a 3 percent increase for ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Association Sponsorships Grow, but at a Below-Average Rate, you'll also gain access to exclusive premium content.

Already registered? here.