Kathy DeBoer calls it the big-tent strategy. It's the broad principle that has helped her association, the American Volleyball Coaches Association, experience a 56 percent spike in attendance in the past three years, including a jump of nearly 20 percent in 2009. “Anybody who is even mildly interested in the sport of volleyball, we want to give them a reason to come to our annual convention,” says DeBoer, executive director at AVCA. “We try to offer something for ...

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