When Nancy Berg became executive director and general manager of the Society of Manufacturing Engineers in 2000, she inherited an association at a crossroads. The economy was tanking, manufacturing jobs were going overseas, and the association was losing about $6 million per year. Structurally, the association had become bloated from the success it enjoyed in the 1990s, when SME was raking in revenues from its successful trade shows, three of which — EASTEC, WESTEC, FABTECH — were on ...

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