In our cover story, the executive director of the Independent College Bookstore Association, Stacy Waymire, describes how his organization made the successful change to a hosted-buyer model for the ICBA annual meeting. As you ponder how your association will thrive, the ICBA case study provides one pathway to success: Listen to your stakeholders, and don't dismiss what they are saying In the first half of this decade, ICBA's attendees were not satisfied with the ICBA exhibition. Members ...

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