At the Exhibition and Convention Executives Forum, held last spring in Washington, D.C., two trade show experts — Skip Cox, president and CEO of Exhibit Surveys, Red Bank, N.J., and Michael Hughes, associate publisher and director of research services with Tradeshow Week, Scottsdale, Ariz. — took a look at how some of the industry mega-trends could play out. Or not. Here's some of what they had to say. Trend: Competitive Landscape Changes The qualitative value of experiential marketing ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Beware the Mega-Trends, you'll get exclusive access to a large archive of premium content.

Already registered? here.