The location has been selected The program has been set with a great roster of speakers, including a famous keynote who is certain to be a draw. Now all that's left is to “get marketing,” right? Well…not quite! Marketing should never be the last step in the process — it should be an integral part of every facet of planning a meeting. Here are five common pitfalls. Underestimating the importance (or possible unimportance) of location Put on your marketing hat when doing your site ...

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