Association meeting planners have been hesitant to embrace virtual meetings, but the trend is starting to catch on. “Within three to five years, I would say, most associations will be moving to a three-dimensional immersive virtual platform to provide greater value to their membership,” says Mike Westcott, vice president of marketing at InXpo. “It still doesn't give you the face-to-face engagement that is so valuable to people, and it's never going to displace live meetings, but it is a ...

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