In a discriminating seller's market in which hoteliers are turning away business, SMERF (social, military, educational, religious, and fraternal) groups — which are typically the most budget-conscious of all — are finding that a little flexibility goes a long way toward getting rooms at the right price. “We still try to focus on tier-one cities or cities that have special interest to our group,” says Matthew Reekstin, vice president of finance and events at the Red Hat Society, a Fullerton, ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Flexibility Key for SMERF Groups, you'll get exclusive access to a large archive of premium content.

Already registered? here.