Attendees at Meeting Professionals International's Professional Education Conference-North America, held February 2 to 5 in Houston, got a taste of what meetings of the future might look like — and even had a hand in designing them.

Encouraging attendees to rethink the way that they plan and participate in meetings, MPI added some new and experimental twists to this year's conference. “We looked at how we could become a trendsetter as an association,” says Brooke Bode, manager of strategic learning experiences for MPI. “We wanted to bring new designs and concepts to attendees and experiment with different learning formats and technology.”

And experiment they did. Following on the recent partnership between MPI and The Masie Center & Learning Consortium, attendees had the chance to participate in a think-tank session on the future of meetings, facilitated by Bruce MacMillan, MPI president and CEO; and Elliott Masie, futurist and CEO of The Masie Center. This session drew more than 100 people to brainstorm and design what meetings might look like down the road.

The conference also featured a “game design lab.” Six students from Champlain College in Burlington, Vt., were on site to develop two short, Web-based learning games on the meetings industry. Attendees provided feedback on the games as well as perspectives on the industry.

Perhaps MPI's biggest experiment was changing the traditional conference format. On day two, attendees participated in open-space sessions; a technology “playground,” where tech providers offered demos in a nonsales environment; and a redesigned trade show floor that encouraged connections and conversation.

The break from tradition resonated with many attendees. “I thought it was very refreshing that they took a risk with this conference,” says Lisa Meller, director of programs, Meeting Perspectives Inc., Irvine, Calif. “It was a break from the status quo.”

MPI's Bode said that attendee feedback — both anecdotally and through post-conference surveys — was “overwhelmingly positive,” so much so that MPI plans to implement successful elements from this conference across all future conferences.

Bode also notes that MPI is working on taking the “Meet Different” theme further by disseminating post-conference information through its Web site. In addition to blogs and wikis, MPI is posting attendee podcasts from the conference, as well as a case study on what worked and what didn't. “We want the learning to transcend the conference itself, so both attendees and those who couldn't attend can benefit.”

Strategic Reading

Risk management is a critical component of planning meetings and events, and it carries legal, ethical, and financial responsibilities. Risk Management for Meetings and Events (2008, Elsevier Ltd.), by Julia Rutherford Silvers, examines practices and procedures for controlling the risks surrounding events of all types. Written as a practical guide, this book is intended to offer effective strategies for identifying potential risks and to guide planners through the development of a risk-management plan. It includes ready-to-use templates that can be used as learning exercises for students and professionals.

Meetingsnet.com:

• Meeting Professionals International and Messe Berlin will co-locate and co-market a new Asia event for Asian meeting and travel professionals in October.

• Fairmont Hotels and Resorts has hired Passkey to provide online group reservation services at its more than 50 properties worldwide.

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