Blending face-to-face and virtual events should be a straightforward solution for boosting attendance and revenue. But as the American Institute of Architects found out, there are twists and turns on the path to hybrid success.
For Christopher Gribbs, managing director, convention, at the American Institute of Architects, the “aha!” moment for the potential of virtual meetings came at the 2009 AIA Annual Conference in San Francisco. A colleague called Gribbs over to a breakout room where a session was under way with about 20 participants. He looked around the room that could have held 200 attendees and thought about how empty it felt. Then his colleague pointed to a computer screen. The room had been equipped to ...
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