Special Report
Marketing and Promoting Your Meetings
A one-stop information source about marketing and promoting your meetings.
Marketing Basics for Meetings
Attendance TrendsAs the economy slows and travel costs skyrocket, planners now find themselves having to work a little harder and get a little more creative to entice people to come to annual meetings—certainly more than they have the past few years when attendance was spiking. ... Marketing Your Meeting: Back to BasicsHow to Create a Marketing Plan That is Sure To Lure Your Target Market... Marketing BasicsSix marketing points every planner should know... 10 Tips to Boost Exhibit Hall TrafficA robust exhibit hall is crucial to the success of most association meetings. There are a number of tried-and-true exhibit hall traffic boosters such... |
6 Steps to Attract New AttendeesSelect one (or at most two) categories of new attendees who you believe would be most appropriate for your organization’s long-term goals.... Make Your Message CountHow to make an impact on your potential attendees... 10 Ways to Boost AttendanceTips on how to get your attendance numbers up... |
Marketing Strategies for Meetings
Medical Association Sees Nearly 50 Percent Spike in AttendanceAt a time when many associations are seeing participation levels plummet, ADAA’s attendance jumped 43 percent to 933 at the association’s 2010 conference in Baltimore.... Making Marketing a Tweet DealHow associations can use Twitter tweets, Facebook friending, and other social network tools to market their meetings ... The Generations FactorHow to effectively communicate your message to each of the four age groups in today’s workforce... Direct Mail TipsHow to test-drive your direct mail pieces... Using the Media to Market an EventHow you can get the media interested in your event.... Power of the Press ReleaseHow to draft a press release that gets results... |
Booths, Banners, and BeyondNew York City is a lot of things, but inexpensive is not one of them. That left the National Speakers Association, which is holding its 2008 annual convention... Targeting Decision-MakersYou don't have to mass market to get good results.... Web Marketing: 5 Ideas from the FieldFive ways to improve your Web marketing efforts... Viral Marketing: Spread Your WordHow you can create buzz for your event... Attracting Millennials to MeetingsThink of your Gen Y colleagues in your workplace: are they plugged in and tuned out? Or do they just appear that way to your baby-boomer eyes? How will... |
A Marketing Checklist for Your Meetings
Marketing Your Meeting
Here's a checklist designed to help you increase your potential attendees' response rate....
Meetings Marketing News and Views
- Head Wind: Keeping Attendance Up in a Down Economy
- E-Venting: A blog about interactive advertising and marketing events
- A Clear Eye: A blog about customers, brands, and marketing success
- Brand Autopsy: Marketing advice from John Moore
- Seth Godin’s Blog: Marketing Guru Seth Godin’s thoughts on marketing
- A Blog from Lois Kelly, an expert on word-of-mouth marketing
- How to Change the World, by Guy Kawasaki
- Marketing Tips and Trends from face2face, the MeetingsNet blog
- Increasing Attendance and Revenues at Association Meetings During a Down Economy
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