Special Report

Marketing and Promoting Your Meetings

A one-stop information source about marketing and promoting your meetings.

Marketing Basics for Meetings

Attendance Trends

As the economy slows and travel costs skyrocket, planners now find themselves having to work a little harder and get a little more creative to entice people to come to annual meetings—certainly more than they have the past few years when attendance was spiking. ...

Marketing Your Meeting: Back to Basics

How to Create a Marketing Plan That is Sure To Lure Your Target Market...

Marketing Basics

Six marketing points every planner should know...

10 Tips to Boost Exhibit Hall Traffic

A robust exhibit hall is crucial to the success of most association meetings. There are a number of tried-and-true exhibit hall traffic boosters such...

6 Steps to Attract New Attendees

Select one (or at most two) categories of new attendees who you believe would be most appropriate for your organization’s long-term goals....

Make Your Message Count

How to make an impact on your potential attendees...

10 Ways to Boost Attendance

Tips on how to get your attendance numbers up...

Marketing Strategies for Meetings

Medical Association Sees Nearly 50 Percent Spike in Attendance

At a time when many associations are seeing participation levels plummet, ADAA’s attendance jumped 43 percent to 933 at the association’s 2010 conference in Baltimore....

Making Marketing a Tweet Deal

How associations can use Twitter tweets, Facebook friending, and other social network tools to market their meetings ...

The Generations Factor

How to effectively communicate your message to each of the four age groups in today’s workforce...

Direct Mail Tips

How to test-drive your direct mail pieces...

Using the Media to Market an Event

How you can get the media interested in your event....

Power of the Press Release

How to draft a press release that gets results...

Booths, Banners, and Beyond

New York City is a lot of things, but inexpensive is not one of them. That left the National Speakers Association, which is holding its 2008 annual convention...

Targeting Decision-Makers

You don't have to mass market to get good results....

Web Marketing: 5 Ideas from the Field

Five ways to improve your Web marketing efforts...

Viral Marketing: Spread Your Word

How you can create buzz for your event...

Attracting Millennials to Meetings

Think of your Gen Y colleagues in your workplace: are they plugged in and tuned out? Or do they just appear that way to your baby-boomer eyes? How will...

A Marketing Checklist for Your Meetings

Marketing Your Meeting

Here's a checklist designed to help you increase your potential attendees' response rate....

Meetings Marketing News and Views

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