Marketing Meetings
Spread the Word: Marketing Works!
How to Revive a Dying Show and 5 Deadly Marketing Sins...
How ERA Revived a Dying Show
Our show was really struggling it was a dying show, says David Martin, vice president, marketing, at the Electronic Retailing Association in Arlington,...
Disney Dazzles With the World of Color It's All About the Experience
Disneyland's repertoire has expanded greatly in the past year, just the beginning of a growth spurt that features new offerings at Disney Resort Destinations...
Building Membership One Meeting at a Time
Some associations are using new marketing techniques to drive revenue—and new members—through conferences...
How Association Meeting Planners Can Be Strategic With E-Mail Invitations
Knowing when to invite people to register for your event can make a big difference in response rates...
Medical Association Sees Nearly 50 Percent Spike in Attendance
At a time when many associations are seeing participation levels plummet, ADAA’s attendance jumped 43 percent to 933 at the association’s 2010 conference in Baltimore....
How to Get Foreign Attendees Back to Your Meetings
Overseas travel to the U.S. for conventions is way down. Here are ways to get foreign attendees back to your meetings...
How Some Planners Are Reinventing Their Meetings
You could look at today’s economic stresses and hunker down. Or you could join us in learning from association meeting planners who are ringing in some changes that might let them do more than survive—that might even make their meetings stronger. ...
Increasing Attendance and Revenues at Association Meetings During a Down Economy
With the U.S. economy in a recession that many say will get worse before it gets better, planners are facing the prospects of lower attendance, attrition, budget cuts, and revenue loss for their 2009 meetings. But meeting professionals are working hard to mitigate any shortfalls. Some are changing their pricing models. Others are shoring up attendance by redoubling their marketing efforts and seeking out new segments to target. Still others are reducing room blocks, making deals on exhibit space, and cutting back on everything from shuttle service to food and beverage events....
The Generations Factor
How to effectively communicate your message to each of the four age groups in today’s workforce...
