For some, it's the location. For others, it's cost or time away from the office. There are many reasons why people don't attend association meetings. But to marketing pro Gary Rottman, one major, and perhaps overlooked, factor is the way the convention is marketed. Good marketing communicates value, which inspires people to register. With associations facing shrinking budgets as well as declining attendance and revenues, these are challenging times for marketers. But ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to 10 Big Ideas for Marketing Your Association Meetings, you'll get exclusive access to a large archive of premium content.

Already registered? here.