Too many associations market their meetings as if they were big box department stores with something for everyone, when they should be focusing their promotional efforts on getting targeted, loyal buyers in the door. That was the premise of a session called “Strategies for Attracting and Growing the Right Conference Audience” at the Professional Convention Management Association’s Education Conference in San Antonio, June 10–13. The session was also streamed live ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Is Your Meeting a Big Box Store? , you'll get exclusive access to a large archive of premium content.

Already registered? here.