Select one (or at most two) categories of new attendees who you believe would be most appropriate for your organization’s long-term goals.
Because every association meeting has a finite pool of prospects, one way to grow your meeting is to move beyond your audience and attract professionals from allied fields. Here are six steps you can take. Step 1 Review your organization's mission statement as it relates to your meeting objective. While growing your meeting is important, it is also crucial to remain true to your mission. View your new target market as a natural extension of your current market — it should not look like a ...
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