A toothpick to Nancy Frede is much more than a stick in a piece of cheese. “Logos on toothpicks at a buffet — what a terrific sponsorship option,” she says. Then again, this is a woman who can't walk down the aisle of a local flea market without finding something that inspires new ideas she can bring to her association clients to help them increase their nondues revenues. “Much of the association world is still stuck with the attitude that ‘because we're such and such an organization, ...

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