"We felt emboldened to move more quickly, to accelerate our plan for an Internet presence," says Perry Reynolds, director of marketing and trade development for National Housewares Manufacturers Association in Chicago. NHMA produces the wildly successful International Housewares Show, which draws some 1,600 exhibitors and 60,000 attendees to Chicago every year and is the major revenue producer for the association. But just as more and more businesses are discovering that it's not enough to ...

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