E-mail is both an efficient and an effective way to communicate information. No matter what type of event a meeting professional may be planning, there's always a certain amount of marketing involved. Every event has registrants to be notified, agendas to be communicated, and logistical information to be disseminated. And most event meeting professionals want to receive feedback from attendees. Events involve many communications between the planner and attendees, and each one should be ...

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