When James H. Gilmore spoke at Meeting Professionals International's 1999 World Education Congress, he challenged attendees to turn meetings into experiences by using the language of theater as an operating model. Co-author with Joseph Pine of The Experience Economy: Work is Theatre & Every Business a Stage (Boston: Harvard Business School Press, 1999), Gilmore is also co-founder of the Aurora, Ohio-based consulting firm Strategic Horizons LLP. Q: Define experience economy. A: It's the ...

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