The Alliance of Meeting Management Consultants (AMMC) held its Second Annual Educational Conference in San Juan, Puerto Rico, June 4 and 5. This group of 10 independent meeting planners formed two years ago in order to provide joint marketing efforts for members and help members manage their businesses better through education. "The idea behind the AMMC was to pool marketing dollars and have a marketing alliance that advertised nationally as a group. Individually, we couldn't afford to do ...

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