“When we started our business, I attended a class for entrepreneurs,” recalls Sue Micensky, co-owner of the Conference Connection, Negaunee, Mich. “The instructor suggested that we determine the amount of annual income we needed to be profitable and divide that by the number of clients we expected. Then we were supposed to divide that by the number of hours we would work on each event. “What a daunting puzzle,” she says. “Every one of those numbers was an unknown to us at that point.” ...

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