Marketing consultant Lois Kelly advocates using meetings and events to help companies market better. Here are five of her “10 Inexpensive Ways to Move Forward in a Down Economy.” Answer this question: “How do we make our company (or product) matter more to the people who matter the most?” Hold an off-site meeting that addresses this question. The first day should be for executive management. The second for marketing staff and agencies. Hire a professional moderator. You'll be amazed at how ...

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