Where have all the french fries gone? Muriel Hogan, senior conference manager for Xplor International, the electronic document systems association, is having a hard time getting fries served on the tradeshow floor along with the hamburgers and hot dogs her group likes to gulp at lunch time. The reason? The profit margin must be greater on a bag of chips than on fries, she figures. "Somebody has really put a lot of analysis into these kinds of things," Hogan believes. Another example: She's ...

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