Four years ago, Cheryl Ronk, president of the Michigan Society of Association Executives (MSAE), received a call that changed the course of her association's convention. "A member of MMPI [Michigan chapter of Meeting Professionals International] called to find out what our room rates were for the convention the following summer. She wanted to beat our rates," recalls Ronk. Ronk hadn't thought about the handful of planners who were members of both associations and were often forced to choose ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to This Threesome WORKS, you'll get exclusive access to a large archive of premium content.

Already registered? here.