Listen to your attendees. Go on site to the event, talk to people about what they did and didn't like. Evaluations, of course, are also invaluable. It sounds simplistic, but it's the foundation on which everything is built. Take a tip from forward-thinking speakers who survey their audience ahead of time to tailor the program to what they need. Use your registration process to capture as much information about attendees as possible, including demographics, personal information, and even ...

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