eSociety: Getting Burned, Lessons Learned It was the first dot-com portal builder to target associations, and it appears, the Bellevue, Wash. - based Web house, is the first to flame out. A letter was posted on its Web site on November 8 telling visitors they've gone out of business - and that should sound some alarms for associations partnered with dot-coms or considering it. It was a case of investor panic, says former eSociety CEO Anne Gordon. "With our business model, we ...

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